Freelance B2B SEO Content Writer | Content Growth Hacker

Fix your B2B Blog Content Issues &

SEO Content for Ranking and Lead Generation.

Get Leads with your B2B Blog.

Hello, B2B Brand Builders!

Hey, let’s talk SEO content writing!

A lot of clients think all they need is to add a few keywords here and there, and BAM, their content is SEO optimized. But that’s not the case.

Sure, including target keywords in your content is an on-page SEO best practice, but it’s not the be-all and end-all. If you want to create SEO content that actually works, you need a process that ensures your content ranks for valuable search terms AND converts visitors into customers.

After all, the whole point of SEO content writing is to sell something, right?

So, why settle for just ranking on the SERPs when you could be driving conversions and sales as well?

The problem is that most brands miss out on this crucial point when explaining their content brief and goals. They’re so focused on ranking that they forget about the end goal – getting people to buy their product or service.

So, how do you create SEO content that hits both content goals – ranking and sales/leads? It’s all about following the right process.
(And, trust me I do follow the right process )

First things first, forget the idea that SEO content writing is just about adding keywords. Instead, focus on creating content that’s valuable, informative, and engaging for your target audience. Your content should address their pain points and offer solutions to their problems.

Then, optimize your content for search engines and make sure it’s written in a way that resonates with your audience. This way, you can create content that ranks high on SERPs AND effectively persuades website visitors to take action and become customers.

What is SEO Content Writing?

You must have heard of this definition – SEO Content writing is a process of inserting keywords into web pages or blog posts.

Is this definition wrong?

No. Not exactly!

I see two problems with thinking about SEO Content Writing as only about on-page SEO best practices like including keywords, header tags, meta descriptions, etc.

Problem #1

Creating SEO content is much more than just throwing keywords into your web pages or blog posts.

Angry Typing GIFfrom Bruce Almighty GIFs

Creating SEO content is much more than just throwing keywords into your web pages or blog posts. Sure, that’s important, but it’s just the tip of the iceberg.

To create valuable SEO content that ranks well, you need to focus on the overall structure of your content, the arguments you make, the statistics you include, the infographics you create, and other relevant details that make your content stand out.

So, if you want to attract more organic traffic and convert visitors into customers, you need to go beyond just adding a few keywords here and there. Invest time and effort in creating high-quality content that provides value to your audience, and you’ll see the results in no time!

Problem #2

Here’s the real problem – many people forget that the ultimate goal of SEO Content is to sell.

Yes, including keywords in your content can improve your ranking, but it doesn’t guarantee that your visitors will turn into paying customers. And that’s a problem, especially if you’re trying to grow your brand and revenue.

That’s why I define SEO Content Writing as a process that involves carefully selecting topics, structuring articles, and crafting content that ranks for valuable keywords AND converts readers into leads or customers. It’s the perfect combination of ranking and selling.

Look at this data from Semrush’s The State of Content Marketing: 2023 Global Report. SEO Content Writing is more than just adding keywords to your blog content.

My 5-Step SEO Lead Generation Content Writing Process with Mistakes to Avoid

I’ve developed a 5-step process for SEO content writing that I think you’ll find helpful.

But, like with anything, there’s always room for error at each step, and those mistakes could have major implications for your business.

That’s why I want to discuss each of these steps in detail and highlight the common mistakes you should avoid, so you can confidently improve your SEO content writing strategy.

Let’s dive in!

Step 1: Brainstorm Content Ideas and pinpoint high-value target keywords that can benefit your business.

Here’s the real problem – many people forget that the ultimate goal of SEO Content is to sell.

Now, let’s talk about the possibility of making mistakes during the content ideation process. This step is critical because it sets the tone for the entire content creation process.

Typically, the content ideation process begins with keyword research, which raises questions like, What keywords do we aim to rank for? Which keywords receive the most searches? And, what content ideas can we develop for those keywords?

But, to make your SEO content writing investment work for you, it’s essential to take a customer-centric approach. Instead of just focusing on keywords and search volume, ask yourself these questions:

What problems are our customers facing?

Which problems can we address through engaging content that showcases our product or service as a solution?

Which relevant keywords align with these topics?

By doing this, you can create content that speaks directly to your customers’ needs and positions your product or service as a valuable solution. So let’s ensure we’re taking a customer-centric approach to our content ideation process and avoiding common mistakes along the way.

As we all know, the content ideation process is a crucial aspect of any successful content strategy. Once we’ve identified our customers’ pain points and topics to create compelling content around, it’s time for me, your trusted B2B SEO content writer, to step in and take charge of step 2.

My goal is to create high-quality content that effectively addresses those pain points and topics, positioning your product or service as the ideal solution for your customers.

Step #2: Conduct a SERP analysis to determine what your content needs to rank.

Have you ever thought that just adding keywords to your content isn’t enough for it to rank well in search results? Many people make this mistake, but it’s not their fault because they don’t know that there’s more to SEO content writing than just basic on-page optimization.

Sure, you might get some results for low purchase intent keywords, but can you be certain that your content will land on the first page of search engine results when your competitors are also targeting the same keywords?

That’s why we need to take a step back and ask Google.

The most important aspect of SEO content creation is conducting a SERP analysis to understand the different layers of search intent.

I follow a specific process to understand what types of content are ranking and what subtopics are being discussed in those high-ranking content pieces. This helps me decide on the type of article I’ll create, what I need to include, and how to differentiate it from the top results.

My goal is always to create content that’s better and more useful than what you see ranking on the first page. And I’m confident in my process because it’s aligned with the search intent – exactly what the searcher is looking for.

Aligning your content with search intent has many benefits. Your readers will spend more time on your content, click on solutions they are looking for, and display “on-page behavior signals” that tell Google’s algorithm your piece is fulfilling their users’ search intent. This means that Google is likely to rank your content higher, and the searcher is more likely to feel that your brand “gets” them, which could increase the chances of converting them into customers.

This seems a daunting task, but fear not! With the right process in place, it can be done.

1. Evaluate the titles, headings, types of pages, and sources of the current first-page Rankings.

When it comes to creating content that ranks on page one of Google, it’s important to understand the types of content that are already ranking for your target keywords. This includes reviewing the titles and page types of existing page one results.

Let me give you an example – if I’m writing a blog post on “Lead Generation from the Long form Blogs”, I would search for this keyword and see what type of content is ranking on the top of the SERPs. Is it a listicle, a how-to post, a long-form guide, a landing page, or something else? This information helps me understand what content type Google thinks is best for this keyword.

But don’t worry, we don’t have to stick to the same content type as the existing results. The goal is to create something better and more useful than what’s already out there. By reviewing the types of content that are ranking, we can get ideas for the content type we’ll use and find ways to differentiate our content from the existing results.

In addition to the content types, it’s also important to note the sources of the top results. This gives us an idea of who we’re competing against – whether it’s our competitors, landing pages, or high-domain authority industry web pages.

By taking the time to review the titles, page types, and sources of existing page one results, we can create content that meets the search intent and stands out from the competition.

2. Examine the content of those posts or pages and recognize the recurring themes or topics that are being discussed.

When I’m getting ready to write my content piece, I know that it’s not enough to just skim the surface of what’s already out there. That’s why I take the time to really dive deep into the top results on the first page. I’ll give each of them a good scan, and even read through some of them if I have to.

But what I’m really looking for are the topics that keep coming up again and again in the subheadings. These are the things that Google seems to really like, and I can’t afford to ignore them if I want my content piece to rank up there with the best of them.

By paying close attention to what’s already working, I can make sure that my content is relevant, helpful, and tailored to what my audience is actually searching for. And that’s what’s going to help me stand out from the crowd and get noticed in a sea of competing content.

3. Evaluate the strengths and weaknesses of individual pages or articles.

Indeed, some poorly written content can still rank high due to certain factors like SEO or domain authority. However, I don’t see this as a setback, but rather as an opportunity to learn from the strengths and weaknesses of these top results.

By examining the top-ranking content, I can gather insights into what’s working well and what’s not. This information helps me to incorporate the most effective elements into my content piece, making it more appealing and engaging for my target audience.

I use this process to ensure that my content stands out from the rest and offers something unique and valuable. And by doing so, I can be confident that my content piece will not only rank well but also resonate with my audience and achieve the desired results.

4. Identify the searchers’ intent who enter this search term.

When analyzing the search results, I make sure to identify the primary motivations behind users searching for a keyword, which helps create B2B content that effectively addresses their needs and establishes thought leadership.

Step #3: Select the blog’s post type, angle, and structure based on the SERP analysis you have conducted.

As a B2B SEO content writer, I carefully consider three key elements when creating a post after conducting a thorough SERP analysis.

Firstly, I determine the most effective type of post to write, whether it be a listicle, article, newsletter, or blog, that will resonate with and engage my target audience.

Next, I develop a unique angle for the content piece, ensuring that it stands out from existing results and better aligns with the searcher’s intent. This approach not only improves the post’s visibility on search engine results pages but also increases its potential to generate leads and conversions.

Finally, I focus on structuring the content effectively by including relevant subtopics and headings, such as H1, H2, H3, H4, and more to optimize it for search engines and effectively promote our products or services.

Here are the two key functions that headings serve in B2B SEO Lead Generation content writing:

1. Organizing the content:

By using headings, I can structure the content clearly and logically, which makes it easier for our audience to read and engage. This improves the overall user experience, which positively influences other ranking factors that Google considers when assessing content quality.

2. Enhancing SEO:

Google’s algorithms place importance on relevant keywords used in headings and subheadings. By incorporating these keywords into our headings, we can improve the on-page optimization and search engine ranking of our content, which helps to increase its visibility and reach. Ultimately, this approach enables us to create high-quality content that resonates with our target audience and drives business growth.

Alright, I’ve crossed the t’s and dotted the i’s on all the initial research and analysis, , and now it’s time to move forward with the exciting part of content creation: writing!

This is where we’ll combine all our ideas and create compelling, high-quality content that resonates with our target audience and drives business growth. So, let’s roll up our sleeves and bring your content to life!

My next step is to create a solid content outline that will serve as the foundation for your post.

This involves organizing all the key points and ideas we want to cover and structuring them in a way that’s logical, easy to follow, and aligned with your brand’s message and goals. Once we have the outline in place, we can start composing the actual content – but don’t worry, I won’t forget about the selling aspect.

No! I am not letting selling go away in SEO Content Writing. I am not that kind of SEO Content Writer.

My goal is to create high-quality content that not only informs and engages your audience but also showcases your product or service in the best possible light and helps drive conversions and growth.”

Trust me, by the time we’re finished, your audience will be itching to learn more about what you have to offer.

Step#4: Write Original, unique, and advanced content that seamlessly integrates with your product or service.

I can’t stress enough how important it is to follow ‘Step 2’ and ‘Step 3’ for creating content that ranks well on search engines. But, to be truly successful, we need to focus on two critical elements:

1. High-Quality Content:

It’s the cornerstone of any successful content piece. Our writing should be informative, and engaging, and provide real value to our target audience. By doing this, we can establish ourselves as thought leaders in the industry and build a solid brand reputation.

2. Showcase and Selling Your Product or Service as a Solution:

While creating valuable content is important, we also need to market and sell our product or service in the content. By highlighting the unique features and benefits of what we offer, we can persuade potential customers to take action and help drive business growth.

I know that achieving both of these goals can be challenging, but it’s not impossible.

By staying focused, putting in the work, and delivering real value to our audience, we can create content that ranks well in search engines and drives meaningful business results.

As a B2B SEO Content Writer, I can’t stress enough how crucial it is to have in-depth knowledge of your industry and target audience. That’s why I make it my top priority to conduct thorough research and tap into your expertise through interviews. This enables me to understand your customers’ pain points and highlight how your product or service stands out from competitors.

By having a deep understanding of your brand and your customers, I can create SEO content that not only ranks well but also resonates with your audience. My goal is to craft persuasive arguments that turn readers into potential customers and, ultimately, loyal advocates for your brand.

Step#5: Put the finishing touches on your article by implementing on-page SEO techniques and crafting a compelling meta description.

As a B2B SEO Content Writer, I understand the importance of using relevant keywords for on-page SEO. That’s why I use SEO tools like Clearscope or SEO Tools to ensure I’m using the right keywords that are already working well for similar content.

Of course, I don’t want to sacrifice the quality of the content just to fit in the keywords. Some SEO writers tend to go overboard and engage in “keyword stuffing,” but that’s not my style. I prefer to write naturally and creatively and only include keywords that make sense and fit in smoothly with the content.

And if any keywords just don’t seem to fit no matter what, I leave them out entirely. Quality content is always my top priority.

Finally, I make sure to craft an enticing meta description that pitches the post to potential readers. This is a crucial opportunity to convince them to click on the link and read the post.

So, this was all that I will do if I were writing your SEO Content – Content that ranks as well as brings money.

Want to get leads with your SEO Content?

Well, I am a Freelance B2B Content Writer that can help you create data-driven SEO Content with Growth Hacks & Content Marketing Strategies for Lead Generation, SEO Ranking, and Sales Conversions.

I am not one of those Freelance B2B SEO Content Writers who don’t understand or have enough experience with the topics you will hire me to write about. I can say this because I am not going to trust what other companies are talking about on Google, similar to your brand. I am going to conduct interviews and gather insights from you. Why? Because I believe brand experts know more about their brand than Google does. Moreover, if I want to craft compelling arguments that convince customers to buy from you, I need to see your brand through your vision.