Content is an unavoidable part of our everyday life. Whether we aware of it or not but we are daily consuming content in the form of videos, articles, blogs, memes, pictures, and more.
Whenever any question pops up in our mind, the first expert that comes in our mind is “Google” (or any other search engine). Google knows everything and it provides content that keeps us informed, updated, and entertained also.
So, if you’re creating content, it is important to understand the process of content creation.
As Lee Oden from TopRank Marketing said,
“Content is the reason why search began in the first place”
Just imagine! how important it is to create valuable and quality content.
Let’s understand what is content creation?
Content creation is an inbound marketing practice of identifying –
Content can be created in the form of blog posts, social media posts, articles, infographics, videos, and many more. All these forms of content are consumed by different kinds of audiences available on different
online platforms.
Content creation is a challenging and creative process. You need to go through various stages to create the content that hits the desired goals. Here we will discuss few steps with which you can create great content.
Follow the following steps to write an efficient and effective piece of content for quality engagement:
1. Determine Goals
Before creating any content, you should be aware of your marketing goals. It means what do you want to achieve through the content. Your goals can be brand awareness, lead generation, traffic boosting, or personal
branding. Align your content according to the end goal you want to achieve.
2. Target audience
As we are creating content for the audience, it is important for us to know how our audience behaves online. So, after determining the goals, it is essential to identify the audience who will be interested in consuming that content. The simplest way to understand the target audience is by creating a buyer persona.
A buyer persona is a fictional representation of the person that you want to target with your content. To understand buyer persona, step yourself into the shoes of your potential audience. Research about the platforms your target audience is available at and try to find out their preferred method of communication, tools used by them, challenges faced by them, the content they are interested in, and other required information.
When we create what they want to consume, we will hit our desired goals.
3. Keywords Research
After understanding the buyer persona, you will get many ideas about the topics that you want to write for your audience. But getting ideas is not enough. It is important to understand the scale of the target audience interested in those topics. To know this, you have to perform keyword research which will provide the search volume of the topics that you want to create.
Keyword Research helps you to choose the topics that your target audience is searching for. With this information, you can create search engine optimized content to rank high on search engine pages. Various tools
such as SEMRush, Google search console, Ahrefs Keywords Explorer, etc. will help you to perform keyword research.
4. Topic Ideation
Now you know the keywords that you want to target. Write down the keywords and find out the topics you want to write. Organize the keywords into short-form and long-form content format and create content in the form of blogs, social media posts, or in any other form.
5. Plan Content
Your target audience can be present on one or more online platforms. As you’ve decided on the topics, it’s time to decide the format and platform of the content. The long-form content can be created in the form of blogs, articles, long YouTube videos, LinkedIn articles, or websites whereas short-form content can be created for social media platforms such as Facebook, Instagram, Twitter, or LinkedIn posts.
6. Create Content
Now finally it’s time to start creating content. Create your content in the language of your audience. You know your buyer’s persona, so construct the content that relates to them. Use your writing style with concise and clear information. It is important to use titles, meta descriptions, paragraphs, and other components to keep your audience engage with your piece of content.
7. Review and Edit
It is essential to review the content that you’ve created. Your content must include proper grammar, clear and short sentences and in the last, it should be error-free. Also, check the keywords density to rank high in search engines.
8. Upload and Publish
Now you are just a click away from publishing your content for your target audience. Upload the content to your website or any other platform and publish it according to the trends or time your audience is maximum active. You can schedule your posts by using various content management systems (CMS).
Content creation is a creative process and impacts content strategy and marketing. With these steps, you can create content that delivers results in the form of high conversions, traffics, and branding. It will not only keep your audience engaged but also increase your brand value.
So, start creating to build your brand.