1. Discovery Call – First, we’ll have a discovery call where we’ll talk about your brand and the problems you solve. This helps me understand the target topics you want to rank for.
2. Keyword Research – If you don’t have a content strategy, no worries! I’ll do some keyword research to find the perfect keywords for your products/services.
3. Niche Keyword Research – From there, I’ll use that keyword to find more niche keywords that will help us target your ideal customers.
4. Second Call – Next, we’ll have a second call to delve deeper and refine the list of keywords we’ve come up with and make sure we’re on the same page.
5. Content Briefs – Once we’re on the same page with our chosen keywords, I’ll start putting together some killer content briefs for you. These briefs will not be only chock-full of all the important data you’ll need for on-page optimization, including sub-topics, headings, and subheadings but also provide clear and actionable guidance for your readers on what to do next.
If you already have a content strategy, no problem! I’ll still create content briefs to make sure everything is on point.
6. Content Approval – When it comes to creating content briefs, I prefer to take the reins so that I can make sure the writing process is in line with your expectations.
Once I’ve created the briefs, I’ll send them over for your stamp of approval, and you can add or remove elements as you see fit.
7. Content Creation – Once you’ve given the go-ahead on the content brief, I’ll write the content, optimize it with relevant keywords and phrases, and link it to relevant content pieces (especially case studies) on your website.
8. Internal linking – I’ll make sure your readers can easily navigate your website by including links within and outside the content cluster to relevant pieces.
By doing so, we’ll be able to create a strong content cluster that not only boosts your SEO but also provides your readers with more valuable information to help them understand your business and products.
9. Unlimited revisions – I’m committed to making sure you’re 100% satisfied with the final content submission, so I offer unlimited revisions for each piece of content.
10. Content Optimization Report – Finally, after publishing your content, I’ll send you a content optimization report so you can see the results for yourself.